Hi, I’m Ruby! Nice to e-meet you.

Merging my background in optimizing ad experiences and end-to-end journeys in Insurtech, I am a versatile UX designer dedicated to crafting transformative digital journeys that leave a lasting impact on users.

Case Studies

01 / Policy Management Platform

An advisory platform that enables advisers to streamline client policy management, application progress tracking, claims processing while leveraging on customer profiles for improved cross-selling and upselling opportunities.

02 / Application Management Platform

The implementation of an innovative and revamped advisory platform designed to streamline the insurance quotation and application process. Equipped with a personalised dashboard for client interactions, tracking application status and provided quick and accurate quotations on the fly.

*This project is password-protected as it’s not fully launched yet

03 / Digitizing Advisory Processes

Digitization of advisory workflows through tailored digital forms. Replicates manual processes in order to enable advisers to swiftly handle client applications and efficiently follow up, ensuring highly responsive client services.

04 / Customer Portal

A centralised platform for customers to manage their own policies, claims and review insurance coverage in order to foster greater autonomy and convenience in the world of insurance.

05 / Insurance Shop

Enhancing a user’s insurance shopping experience through leveraging on their individual needs and profiles.